Pairing wine with music

Wine is usually paired with food but scientist found that music influences the taste of wine. So in the future you may get a Merlot that will be complemented by a Madonna melody or Shiraz that goes well with a sexy  song

Scientists said their research had established for the first time that music influenced taste, and claimed the results could have important implications for restaurateurs.

Prof Adrian North of Heriot Watt University in Edinburgh, added: “It is widely acknowledged within the scientific community that music affects behaviour, however this is the first time it has been scientifically proven that music can affect perception in other senses and change the way wine tastes.

“The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent more powerful, rich and robust than when no music is heard.”

The research in the department of applied psychology was based on cognitive priming theory, which suggests that music stimulates specific areas of the brain.

When wine is tasted, these areas of the brain are already active and prime the listener to taste the wine in a corresponding way.

According to his list of the ideal tracks to accompany wine, a Chardonnay slips down nicely accompanied by Atomic from Blondie, and Merlot is good with Otis Redding singing Sitting on the Dock of the Bay.

Jimie Hendrix’s version of All Along the Watchtower is recommended with a Cabernet Sauvingnon.

Source: telegraph


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